Meet Alex – Design Lead for Identity, Interfaces, and Visual Strategy

Alex doesn’t just make things look good — he makes them speak. As the design lead at H-Studio, he crafts visual languages that are rooted in strategy and made to last. His work spans brand identity, UI/UX, editorial, packaging, signage, and digital storytelling.

He’s led creative direction for wine bars, bistros, festivals, ceramic studios, and architecture firms. From logo to launch, from concept to campaign — Alex knows how to turn abstract values into concrete, visible form.

In the architectural project MIR, Alex translated material sensibility and quiet confidence into a calm, spacious digital experience. Every choice — from layout to typography to hover behavior — was intentional and aligned with the client’s creative philosophy.

He’s also the force behind bold identities like Jackie (Chinese bistro), Nevinnye Lyudi (wine bar), Kobutsu (Japanese restaurant), and Anti-Fragility (porcelain lab). Each project blends strategy, tone, and visual clarity into a system that works — across web, print, and real-world space.

Beyond one-off projects, Alex helps our clients think long-term: building scalable design systems, templates for social media and marketing, and providing ongoing design support through a team built around the brand’s needs.

His tools include Figma, Adobe CC, Tilda, and anything that helps translate ideas into design that’s both expressive and functional.

At H-Studio, Alex defines the creative direction — not only for how our products look, but how they communicate, feel, and grow.