Authority-First Insights: A Blog Strategy That Supports Services

Your current articles are not harmful, but they are not optimal for the site you are building now. The blog should not be "content for content's sake." It should be an SEO and authority tool that supports services and case studies.

Below is a practical framework:

1. What to do with existing articles
2. The role your blog should play
3. What articles you actually need
4. How to structure them
5. A minimal starter plan (no overkill)

1. Should you delete existing articles?

Short answer

You do not have to delete them. But:

• Do not keep them as the core of your blog
• Do not promote them
• Do not treat them as your main SEO asset

Why

Most existing articles are:

• too narrow or engineering-only
• not directly tied to commercial intent
• not leading readers to services

They read as:

"We write because engineers like writing."

What you actually need is:

"We write because it strengthens expertise and drives sales."

Recommendation

Pick one:

• label them as Archive / Technical Notes (no prominence), or
• keep them but remove them from the main /blog navigation via filters

Delete only if they are not indexed or actively harm structure.

2. The role of the blog (Insights)

For a global site, the blog is an authority hub, not a traffic farm.

It should:

• reinforce services
• reinforce case studies
• build E-E-A-T

It should not be:

• junior-level how-to content
• "what is microservices"
• library comparisons with no business context

3. What you should publish (types)

Type 1: Engineering authority (most important)

Examples:

• Designing High-Load Systems for Real-World Scale
• Lessons from Building Real-Time Data Platforms in Production
• When Microservices Make Sense — and When They Do Not
• Scaling Event-Driven Architectures Without Losing Control

These posts:

• do not expire quickly
• are read by CTOs
• strengthen backend and custom software services

Type 2: Architecture and decision-making (very strong)

Examples:

• Choosing the Right Architecture for a Growing SaaS
• Common Mistakes in Early-Stage System Architecture
• Monolith vs Microservices: A Practical Perspective
• Designing Systems That Survive the First 3 Years of Growth

These:

• lead to consulting
• pair perfectly with case studies

Type 3: Product and growth through engineering (moderate)

Examples:

• How Architecture Impacts Product Velocity
• Why Technical Debt Slows Growth More Than You Think
• Designing Analytics That Actually Influence Decisions

Type 4: Case-driven insights (gold)

Examples:

• What We Learned Building a Real-Time Platform Processing Millions of Events
• Architectural Decisions Behind a Scalable Fintech Backend
• Lessons from Migrating Legacy Systems Without Downtime

These are not "case studies" — they are distilled experience.

4. What not to publish

Avoid:

• "X vs Y" without business context
• "How to migrate from Python to Go" (too implementation-level)
• "What is CQRS / Kafka / Event-driven"

These are:

• easy to copy
• low-converting
• weak for brand positioning

5. SEO structure for the blog

URL

/en/blog/

H1

Engineering insights from real-world software projects

Categories (not tags)

Keep 4–6 maximum:

• Architecture
• Backend Engineering
• Distributed Systems
• Product and Growth
• DevOps and Infrastructure
• Case Insights

Remove topic-level labels such as:

• high-load
• microservices
• real-time

These are themes, not categories.

6. Schema for the blog

Blog schema (on /blog)

{
  "@context": "https://schema.org",
  "@type": "Blog",
  "name": "H-Studio Insights",
  "publisher": {
    "@type": "Organization",
    "name": "H-Studio"
  }
}

Article schema (on each post)

Required.

7. Minimal starter plan (no overkill)

Start with 5–7 articles, but make them the right ones.

Recommended starter set:

1. Designing Scalable Systems for Growing Products
2. High-Load Architecture: What Actually Breaks First
3. When to Introduce Microservices — Lessons from Production
4. How Backend Architecture Affects Product Growth
5. Lessons from Building Real-Time Data Platforms
6. Avoiding Architectural Rewrites in Fast-Growing Products

That is enough for:

• a blog that looks alive
• Google to understand your expertise
• services to be reinforced

8. Final takeaway

• Existing posts are not your core strategy
• The blog should be small, deep, and authoritative
• Focus on architecture, decisions, and real-world experience
• Do not chase publishing frequency

If you want, we can go further:

• build a precise content plan tied to your services and case studies
• review one existing post and decide whether to rewrite, keep, or archive