Analytics & Optimization

From raw data to actionable decisions — in real time.

We build analytics systems that give companies full visibility into how users behave, how products perform, and where growth actually comes from. No more guessing. No more fragmented data. Just clear insights — and the confidence to scale.

What We Deliver

Tracking & Event Architecture

A complete measurement system for web, mobile, and backend.

  • event planning & naming conventions
  • cross-platform tracking
  • identity resolution (anonymous → user)
  • backend event ingestion
  • server-side tracking

Dashboards & BI Systems

Real-time dashboards that answer business questions instantly.

  • product analytics
  • marketing attribution
  • user behavior flows
  • revenue & unit economics
  • retention & lifecycle metrics

Tools we build with: Looker Studio, BigQuery, ClickHouse, Grafana, Metabase, custom dashboards

A/B Testing & Optimization

We validate changes with real data — not assumptions.

  • A/B testing frameworks
  • feature flags
  • controlled experiments
  • UX performance measurement

Full-Funnel Analytics

Understand every step from acquisition → activation → revenue → retention.

  • multi-channel attribution
  • CRM + product + marketing sync
  • lead → sale pipeline transparency
  • marketing ROI tracking

Data Pipelines & Warehousing

Clean, accurate, centralized data.

  • ETL/ELT pipelines
  • data normalization
  • merging analytics + CRM + backend
  • automated reporting
  • error handling & observability

Problems We Solve

Teams come to us when:

  • analytics is fragmented or unreliable
  • different departments see different numbers
  • there is no clear understanding of performance
  • dashboards take long to build or aren't trusted
  • experiments are done "blind"
  • reporting requires hours of manual work
  • attribution is broken
  • decisions rely on intuition, not data
  • business questions can't be answered quickly

Why Companies Choose Us

01

Clean, trustworthy data

Across all platforms and tools.

02

Real-time visibility, no delays

Dashboards update instantly.

03

Decisions backed by evidence

Not guesswork or assumptions.

04

Enterprise-grade architecture

Built on scalable, long-term foundations.

05

Cross-department unification

Marketing, product, engineering — one truth for all.

Technology Stack

GA4Google Tag ManagerBigQueryClickHouseLooker StudioGrafanaELK StackPostgreSQLCustom analytics engines

Who This Service Is For

  • SaaS & subscription products
  • e-commerce & marketplaces
  • fintech platforms
  • real estate & booking systems
  • enterprise systems with complex data
  • teams preparing for investment or scaling
  • companies with broken or unreliable analytics
  • businesses that need dashboards for executives

Typical Outcomes

  • unified analytics across all tools
  • dashboards that answer real business questions
  • 20–40% improvement in conversion rates after optimization
  • 10–30 hours saved monthly on reporting
  • full visibility into ROI, revenue, user paths, bottlenecks
  • predictable scaling based on data

Industry Applications

We build analytics systems for:

  • SaaS & subscription products tracking user behavior and retention
  • E-commerce & marketplaces measuring conversion funnels and attribution
  • Fintech platforms monitoring transactions and compliance metrics
  • Real estate & booking systems tracking lead sources and conversions
  • Enterprise systems with complex data from multiple sources
  • Analytics companies building data products
  • Streaming platforms analyzing user engagement

Frequently Asked Questions

How do you unify analytics across multiple tools?

We implement a centralized event tracking architecture that sends data to a unified data warehouse (ClickHouse or BigQuery). All tools — GA4, CRM, backend events — feed into the same pipeline. We normalize event schemas, resolve user identities across platforms, and build dashboards that combine data from all sources into a single view.

Can you fix broken attribution tracking?

Yes. We audit your current setup, identify gaps in tracking (UTM parameters, conversion events, cross-device identity), and rebuild attribution models. We implement server-side tracking to avoid ad blockers, set up proper UTM automation, and create multi-touch attribution models that show the full customer journey.

How long does it take to build a complete analytics system?

For a typical SaaS product, we can set up event tracking, data pipelines, and initial dashboards in 2-4 weeks. Full implementation with custom BI dashboards, A/B testing frameworks, and advanced attribution takes 6-12 weeks depending on complexity. We start with high-priority metrics and expand iteratively.

What's the difference between GA4 and custom analytics?

GA4 is great for marketing attribution and basic product metrics, but has limitations for complex business logic, real-time requirements, and data ownership. Custom analytics (ClickHouse, BigQuery) give you full control, unlimited event volume, real-time queries, and the ability to combine product data with CRM, backend, and financial systems.

Get Started

We'll audit your current analytics setup, define a measurement plan, build dashboards, and optimize your product step by step. Turn your data into direction — let's talk.

Talk to the team

H-Studio provides analytics and data platform services for SaaS, fintech, e-commerce, and enterprise companies across Europe. We build complete measurement systems with event tracking, real-time dashboards, A/B testing frameworks, and data pipelines using GA4, BigQuery, ClickHouse, Looker Studio, and Grafana.

Our team specializes in unified analytics that give companies full visibility into user behavior, product performance, and growth metrics. We deliver clean, trustworthy data across all platforms, real-time dashboards that answer business questions instantly, and enterprise-grade architecture built on scalable foundations. From fragmented data to actionable insights — we turn analytics into competitive advantage.